Last updated: February 2026
Redd Rabbit Properties (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you engage with our services, visit our website, or communicate with us.
This policy is written to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Who We Are
Business name: Redd Rabbit Properties
Nature of business: Property sales, property sourcing, and hybrid estate agency services
Operating area: United Kingdom
We act as a data controller for the purposes of data protection law.
Data Protection Registration Number: ZC055474
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information you provide directly
- Full name
- Email address
- Telephone number (including WhatsApp)
- Property address and property details
- Proof of ownership or authority to sell (where applicable)
- Price expectations and motivation for selling or buying
- Any information you choose to provide during enquiries, valuations, or negotiations
b) Information we collect automatically
- IP address
- Browser type and device information
- Pages visited and interaction with our website
- Referral source (e.g. portal, advert, or campaign)
b) Information we collect automatically
- Property portals
- Marketing partners
- Publicly available sources such as the Land Registry
3. How We Use Your Personal Data
We use your data for the following purposes:
- To respond to enquiries and provide property valuations or offers
- To market, sell, or source properties on your behalf
- To manage viewings, negotiations, and sales progression
- To comply with legal and regulatory obligations (including AML requirements)
- To improve our website, services, and customer experience
- To send relevant service-related communications
We do not sell your personal data to third parties.
4. Lawful Basis for Processing
We process your personal data under one or more of the following lawful bases:
- Consent – where you have explicitly agreed
- Contract – where processing is necessary to perform our services
- Legal obligation – where required by law
- Legitimate interests – where necessary to operate our business, provided your rights are not overridden
5. Sharing Your Data
We may share your personal data with:
- Buyers, sellers, solicitors, conveyancers, and mortgage brokers (where relevant)
- Service providers such as CRM, hosting, email, and marketing platforms
- Regulatory bodies or law enforcement if legally required
All third parties are required to handle your data securely and lawfully.
6. Data Retention
We retain personal data only for as long as necessary:
- Active enquiries and transactions: duration of engagement
- Completed transactions: up to 6 years (for legal and tax purposes)
- Marketing data: until you withdraw consent or opt out
7. Your Data Protection Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data (where applicable)
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
Requests can be made by contacting us directly.
8. Data Security
We take appropriate technical and organisational measures to protect your data, including:
- Secure systems and access controls
- Password-protected databases
- Limited access to authorised personnel only
9. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those third parties.
10. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website.
